Writing Negative Messages
Writing Persuasive Messages
Finding, Evaluating, and Processing Information
Planning Reports and Proposals
Writing and Completing Reports and Proposals
Developing Presentations in a Social Medi
What makes business communication effective?
Provide practical information give recipients useful information, whether its to help them perform a
desired action or understand a new company policy
Give facts rather than vague impressions - use concrete lan
Communication- is the pr0ocess of transferring information and meaning between
senders and recievers
Closer ties with important communities in the marketplace
Opportunities to influence conversations, perceptions, and trends
By: Mario Sanchez
Papa John graduated
Opened 1st Papa Johns in
Sold 1st Franchise
Rapid Growth & Success
Reputation in Customer Service
1. In 1984, John received a business degree from Ball State University. He worked at his father's
tavern, Mick's Lounge, and after learning that it was on the verge of bankruptcy he sold his
prized 1972 Camaro Z28 for $2,800 to help save the busin
Why we are different and who we are?
At Fit2BMe we're designing clothes for you, not them (those professional athletes that is)
You will never see one of them donning our clothes on a billboard high above your local
shopping center, that's not who matters
Who am I?
My name is Mario Sanchez. I am majoring in Marketing. This is my 5th year of college, but I am
academically a junior as I switched majors from Mechanical Engineering.
Why am I here?
I am here to obviously finish my degree in Market
[Volume 1, Issue 1]
| Fit2BMe | 504-555-5555
Who Are We?
Athletic apparel could always be a hit or miss in
terms of comfort, fit, technology, and style.
Sometimes you find what you want but the
comfort and fit is just wrong. You need athletic
Papa Johns Pizza
How they communicate with customers that have complaints
I can use my personal experience with it
Look at more feedback
How do they find information from their customers?
How do they engage their customers by serving their needs and
MANG2790: Exam 2 Study Guide
Ch.5 Writing Business Messages
Adapting to Your Audience: Being Sensitive to Audience Needs
Using the You Attitude
Maintaining Standards of Etiquette
Emphasizing the Positive
Using Bias-Free Language
Adapting to Your Audience:
1. Describe the B2B model using an example.
The business to business e-commerce involves electronic transactions between businesses.
These transactions have been around for many years in the form of electronic data
Study guide Management information systems.
Short Essay: Chapter 1
Describe the changes in the Price/Performance ratio of computer hardware during the
past five decades?
There has been an incredible improvement in the performance to price ratio in all
Chapter 3 Review
Database schema? How the database is designed, its basics.
Key features of database management system? Separate data from
data management, interface for users, interaction may be using SQL or
through an application.
Role of database admin
Fill in the blanks: 1. IT systems from the 60's and 70's, developed in-house are called _
systems. Legacy IT systems
2. COBOL stands for _ business oriented language. common
3. _ management modules are designed to connect data from the core enterprise
What are the main features of a Decision Support System (DSS)?
Interactive, support decision makers at all organization levels,
emphasize semi structured or unstructured tasks, incorporate the
human element as well as hardware and software.
Chapter 5 Review
Cost of information security failure for a business? Data loss, system
downtime, revenue (short term), reputation (long term), expenses to fix
Confidentiality? Set of rules that limit access to information.
1.Provide one example of how IT systems have reduced individual privacy.
Big Data Data is collected almost everywhere automatically. Cameras, checkout at supermarket,
reward-cards, debit-cards, anything online, and many many more. collection of massive am
How does an EIS differ from a DSS?
EIS (executive information system) are branches of DSS, and are interactive information
systems that give executives easy access to internal and external data and typically include
drill down features and a digital d
Study guide chapter 10
1. What are the components of IT system development cost?
System development cost includes hardware, software, and staff costs.
2. Explain payback periods in IT system economic feasibility.
Economic feasibility considers whether the
1. Name one researcher who contributed to the net in its first decade and briefly describe the
Many researchers including Paul Baran and Leonard Kleinrock developed the packet
switching approach for data transf