Branding and Customer Preferences in the
A STUDY ON CONSUMER PREFERNCES AND AIRLINE BRANDING
SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT
FOR THE AWARD OF THE DEGREE
BACHELOR OF COMMERCE (MARKETING MANAGEMENT)
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Case study Amma Brand, Tamil Nadu
Political branding has been there for a while in Tamil Nadu. The ruling AIADMK and the
general secretary cum Chief Minister Selvi. J Jayalalitha (popularly known as Amma) has
taken it to unprecedented levels by leveraging
Everyone, as a member of society, has the right to social security and is entitled to realisation,
through national effort and international co-operation and in accordance with the organisati
A public is a group of people who share some problems or project.
Grunig & Hunt (1984) following the works of John Dewey define a
public as a group of people who:
1. Face a similar problem;
2. Recognize that the problem exists;
Biscuit is a term used for a variety of baked, commonly flour-based food
products. It may also be called a cookie or cracker.
Biscuits came about as an answer for durability. The need for nutritious,
easy-to-store, easy-to-carry, and long-las
TYPES OF SUBSIDIES
There are many different types of subsidies and ways to classify subsidies. Some of the
typical forms are as follows:-
Monetary subsidies When the subsidies provide a direct monetary incentive it is known
as monetary subsidy.
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