FASH 229/Dr. Lee 2013 Fall
Final Exam Study Guidelines
The final exam is scheduled on Dec 16th (Mon) 11-11:50am (50min).
This exam covers the second half of the course material. Thus, the material covers on this
exam are the materials assigned the 7th thr
Fash 229 Study Guide
What is Fashion?
Fashion- the prevailing or accepted style in dress or personal decoration established or
adopted during a particular time or season
3 components of fashion
o Any particular characteristic or look
o It r
Final Exam Study Guide
FASH 229 Fashion Marketing
Covers Chapters 11-14, Lectures 12-14,
and Quiz 8-10
Lecture 12: Wholesaling and retailing
Functions of a wholesaler
Types of wholesalers
Types of retailers by product assortment
Quiz 6 and 7
1. A designer presenting a collection at Fashion Week that was inspired by street fashion is an
Which of the following is an intermediary in the fashion marketing channel?
All of t
Marketing quiz 5
1. Which of the following is NOT required when labeling apparel?
Brand name(s) of fiber(s)
2. Which of the following describes the number of each type of product in a product line, i.e., the
number of heels in a shoe line of heels, boots,
FASH 229 Fashion Marketing
In-Class Activity #9 (Mar 28)
CHAPTER 12: Advertising, Public Relations, Sales Promotion, Personal Selling,
and Direct Marketing (5pts)
We learned five types of promotion mix: Advertising, Public Relati
How long have you been using the following methods to purchase summer tops?
Less than 6 months
6 months to 1 year
Over 2 years
In Store Shopping
Mail Order Catalog
Our target market is college women who are between age eighteen and twentytwo. These women may be studying various subjects in college, however we extend our
product and services to any college women who enjoy summer fashion. We focus on
Marketing Case Analysis
The brand I chose is Top shop. Top shop is a style setter fashion retail company, which
branches out all over the world from the UK to US to online. Top shop focuses on mixing
up a variety of the latest
FASH 229 2013 Fall Midterm Exam Study Guidelines
The midterm exam is scheduled on Oct 7th (Mon) class time (50min).
This exam covers the first half of the course material. Thus, the material covers on this
exam are the materials assigned the 1st through t
For this upcoming fall 2013 season, retail buyers are starting to get the feel for different
textures and fabrics. Designers have been showcasing muted colored pants involving multiple
varieties of textures. We believe that these textured pants will becom
Fash 229 Store Questions Project
1. What is your age?
2. Whats your ethnicity?
b. Native American
c. African American
e. Hispanic/ Latino
3. How much money do you spend on clothes
FASH 229-02: Fashion Marketing (3 credit hrs)
Fashion and Textiles
Department of Human Ecology
State University of New York College at Oneonta
Ronald M. Reece Allen, PhD