Persuasive Speaking: Objectives and Outline

Chapter 16: Persuasive Speaking

By Sarah Stone Watt, Ph.D., Pepperdine University Malibu, CA

& Joshua Trey Barnett, Indiana University Bloomington, IN



After reading this chapter, you should be able to:

  • Explain what a persuasive speech is.
  • Describe the functions of persuasive speeches.
  • List the different types of persuasive speeches.
  • Identify persuasive strategies that make a speech more effective.
  • Apply the appropriate organizational pattern based on your persuasive goals.
  • Distinguish between ethical and unethical forms of persuasion.
  • Apply module concepts in final questions and activities.

Chapter Outline

  • Introduction
  • What is Persuasive Speaking? 
  • Functions of Persuasive Speeches

    • Speeches to Convince
    • Speeches to Actuate

  • Types of Persuasive Speeches

    • Propositions of Fact
    • Propositions of Value
    • Propositions of Policy

  • Choosing a Persuasive Speech Topic
  • Approaching Audiences

    • Receptive Audiences
    • Neutral Audiences
    • Hostile Audiences

  • Persuasive Strategies

    • Ethos
    • Logos
    • Pathos

  • Organizing Persuasive Messages

    • Monroe's Motivated Sequence
    • Direct Method Pattern
    • Causal Pattern
    • Refutation Pattern

  • Conclusion
  • Module Activities
  • Glossary
  • References

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