Module Five: Monroe's Motivated Sequence
Persuasive Speaking: Objectives and Outline
Chapter 16: Persuasive Speaking
By Sarah Stone Watt, Ph.D., Pepperdine University Malibu, CA
& Joshua Trey Barnett, Indiana University Bloomington, IN
After reading this chapter, you should be able to:
Explain what a persuasive speech is.
Describe the functions of persuasive speeches.
List the different types of persuasive speeches.
Identify persuasive strategies that make a speech more effective.
Apply the appropriate organizational pattern based on your persuasive goals.
Distinguish between ethical and unethical forms of persuasion.
Apply module concepts in final questions and activities.
What is Persuasive Speaking?
Functions of Persuasive Speeches
Speeches to Convince
Speeches to Actuate
Types of Persuasive Speeches
Propositions of Fact
Propositions of Value
Propositions of Policy
Choosing a Persuasive Speech Topic
Organizing Persuasive Messages
Monroe's Motivated Sequence
Direct Method Pattern
Licenses and Attributions
CC licensed content, Shared previously
Chapter 16 Objectives and Outline.
: Sarah Stone Watt, Ph.D. and Joshua Trey Barnett.
: Pepperdine University, Malibu, CA and Indiana University, Bloomington, IN.
: The Public Speaking Project.
CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives