Module Five: Monroe's Motivated Sequence
Audience Analysis: Objectives and Outline
Chapter 5: Audience Analysis
By Lisa Schreiber, Ph.D. and Morgan Hartranft
Millersville University, Millersville, PA
After reading this chapter, you should be able to:
List techniques for analyzing a specific target
Explain audience analysis
by direct observation.
Describe audience analysis
Identify the purpose of a
Recognize and apply data
Determine when to use a
Define the five categories
of audience analysis.
Summarize the purpose of the situational analysis.
Explain audience analysis by demography.
Recognize the difference between beliefs, attitudes and values.
Identify reasons for sampling a multicultural audience.
Apply the chapter concepts in final questions and activities.
Approaches to Audience Analysis
Models of Communication
Categories of Audience Analysis
Interest and Knowledge Analysis
Review Questions and Activities
Licenses and Attributions
CC licensed content, Shared previously
Chapter 5 Objectives and Outline.
: Peter DeCaro, Ph.D., Tyrone Adams, Ph.D., and Bonnie Jefferis, Ph.D..
: University of Alaska - Fairbanks, University of Louisiana - Lafayette, and St. Petersburg College.
: The Public Speaking Project.
CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives