Sample Rubric: Persuasive Speech Video Evaluation
Delivery [40]
____Verbal Elements (15)
- Intelligibility and Video Audio (5) Effective [ ] Ineffective: Rate: Fast [ ] Slow [ ] Volume: Low [ ] Pronunciation [ ] Enunciation [ ]
- Emotional Expression & Tone (5) Effective [ ] Ineffective: Monotone [ ] Read [ ] Other [ ] _____
- Good vocal modulation (5) – the video audio is loud enough and clear
____Video Elements (15)
- Lighting (10) Effective [ ] Ineffective [ ]
- Composition: (5) Effective [ ] Ineffective (Is there anything distracting?)[ ]
____Effective use of presentation aides (10) (Pictures are crisp, sections with text are clean and not overly wordy. There aren’t typos in the text.)
Structure [30]
____Macro (20)
- Introduction (4)
- Listener Relevance (1) Effective [ ] Ineffective [ ] Missing [ ]
- Credibility Statement (1) Effective [ ] Ineffective [ ] Missing [ ]
- Thesis Statement (1) Effective: Fact [ ] Value [ ] Policy [ ] Ineffective: Missing Persuasive Element [ ] Missing [ ]
- Preview of Main Points (1) Effective [ ] Ineffective [ ] Missing [ ]
- Transitions (2) Effective [ ] Ineffective [ ] Missing [ ]
- Conclusion (4) Thesis Restatement, Summary, Clincher
- Thesis Restatement (1) Effective: Fact [ ] Value [ ] Policy [ ] Ineffective: Missing Persuasive Element [ ] Missing [ ]
- Summary of Main Points (1) Effective [ ] Ineffective [ ] Missing [ ]
- Clincher (2) Effective [ ] Ineffective: Missing Persuasive Element [ ] Missing [ ]
- Effectively used storytelling to gain/keep audience attention
____Micro (10)
- Language (3) Effective [ ] Ineffective: Unclear [ ] Slang [ ] Informal [ ] Jargon [ ] Undefined [ ] Exclusive [ ]
- Ineffective Fillers (7) Avoided [ ] Ineffective: Pauses [ ] Um [ ] Uh [ ] And [ ] So [ ] Like [ ] You Know? [ ] Other [ ] ____
Content [30]
____Use of Monroe’s Motivated Sequence (25)
- Gained our attention (5)
- Established the Need (5)
- Proposed a Solution (5)
- Helped us visualize the world with/without this solution (or both) (5)
- Offered a clear and specific call to action (5)
____Supporting Evidence (5)
- Citations (2) Evident [ ] Missing [ ] - Integration (2) Effective [ ] Ineffective [ ] Missing [ ]
________Time (Docked 5 points for every 30 seconds you are under four minutes or over six minutes)