International Business

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Module 1: It's a Small World

Overview
Discussion Post: Self Introduction
Reading: What is International Business?
Video: Globalization Explained
Video: Miniature Earth
Assignment: Going Global, Alfalfa for Everyone

Module 2: Trade Theory, from Mercantilism to Free Trade

Overview
Reading: Why Trade?
Video: Comparative Advantage and Trade
Reading: Competitive Advantage
Reading: Absolute Advantage
Video: Porter's National Diamond Framework Explained
Assignment: The "Trader Ruler Game"

Module 3: Different Strokes .... Political and Economic Systems Around the Globe

Overview
Video: Economic Systems
Reading: Free-Enterprise
Reading: Capitalism in the US
Reading: Socialism and Planned Economies
Reading: The Benefits of Socialism
Reading: The Disadvantages of Socialism
Reading: The Communist Economic System
Reading: The Benefits of Communism
Reading: The Disadvantages of Communism
Reading: Mixed Economies
Reading: The Benefits of Mixed Economies
Reading: The Disadvantages of Mixed Economies
Assignment: WRITTEN ASSIGNMENT: "Forever Bright" - Exporting and Economic/Political Systems

Module 4: "That's Not How We do it Back Home"... Cultural Systems Around the Globe

Overview
Readings
Reading: Dunkin' Brands - Dunkin' Donuts and Baskin-Robbins - Making Local Global
Discussion Assignment: Dunkin' Brands - Dunkin' Donuts and Baskin-Robbins - Making Local Global

Module 5: Ignorance of the Law is No Excuse: Ethical and Legal Issues in Global Business

Overview
Reading: Global Business Ethics
Video: Lessons About Trust Learned from Globalization
Assignment: Corruption Perception and Global Business

Module 6: Is "Free Trade" Really Free? The Political Challenges of Operating in a Global Market

Overview
Video: Types of Trade Restrictions
Reading: International Economic Cooperation among Nations
Reading: International Trade Barriers
Assignment: Barriers to International Trade

Module 7: "Got NAFTA?" ... Regional Economic Integration

Overview
Video: EU Crisis
Reading: Common Markets
Reading: NAFTA
Reading: European Union
Reading: APEC
Assignment: Regional Integration
WTO Regional Trade Agreement Database

Module 8: How Many Euros to the Dollar? Exploring Foreign Exchange Markets

Overview
Reading: What is the International Monetary System
Video: What is the World Bank?
Video: About the IMF
Video: Fixed vs. Floating Exchange Rates

Module 9: Does the World Bank have an ATM? Understanding the International Monetary System

Overview
Video: Exchange Rates
Assignment: The "Big Mac" Index
XE Currency Converter

Module 10: Buying a "Big Mac" in London: Foreign Direct Investment

Overview
Reading: Foreign Direct Investment
Assignment: The World of Foreign Direct Investment
OCED Library

Module 11: I'm from the IMF and I'm Here to Help: Global Organizations for Global Business

Overview
Video: GTT/WTO
Reading: What Is the Role of the IMF and the World Bank?
Reading: IMF and the World Bank: How Do They Differ?
Websites: IMF and World Bank
Assignment: Global Organizations: The IMF & World Bank

Module 12: A Game Plan for "Going Global" .... Developing a Corporate Strategy

Overview
Video: International Global Business Strategy
Reading: International Strategy

Module 13: How do you get from "Here" to "There" ... Strategies for Entering Foreign Markets

Overview
Reading: Multinational Firms
Reading: Joint Ventures
Reading: Contract Manufacturing
Reading: Franchising
Reading: Licensing
Assignment: Strategies for Entering Foreign Markets

Module 14: Getting a Widget to Timbuktu: The Logistics of Global Business

Overview
Reading: Importing and Exporting, and Global Sourcing
Reading: Global Production and Supply-Chain Management
Video: Made in China
Video: Using Logistics to Go Global
Video: Business of offshoring and outsourcing
Assignment: Position Paper: Offshoring - Pro or Con?

Module 15: Erecting a Billboard in Tiananmen Square: Global Marketing

Overview
Reading: The Relationship between Product and Promotion
Reading: Changes in Promotion
Reading: Changes in Placement
Assignment: It's a Small Ad After All

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