In this Module we will explore the various ways that businesses can enter foreign markets - and there are a variety from which to choose. Each strategy has its advantages and disadvantages and sometimes it works but other times ... well, not so much! Often times it is not the product or service that is a failure, but the ability to replicate success on an international scale has eluded some VERY big names ... WalMart, Coke, McDonalds. So, now we will see what options are available to business and take a look at what works and what doesn't work.


After you complete the required assignments you will be able to:

  • Identify the various strategies of international business and the strategic ways to enter a foreign market
  • Compare and contrast strategies for entering world markets
  • Determine the most appropriate strategy for entering a specific market or specific product

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