The use of action words, physical or visual movement, or faster rate of speech to draw the audience’s attention.
A device or technique used to gain the audience’s attention in the introduction or keep the audience’s attention during the course of a speech.
An attention getting technique whereby supporting ideas are compared to emphasize difference.
Refers to the audience’s perception of the speaker’s expertise, authenticity, and trustworthiness.
A type of speech in which the speaker attempts to explain or identify the essential qualities or components of concepts, theories, philosophies, or issues.
A speech that shows listeners how some process is accomplished or how to perform it themselves.
A speech that provides a detailed, vivid, word picture of a person, animal, place, or object.
Also known as a briefing, the focus of this speech is on reports of current and historical events, customs, transformations, inventions, policies, outcomes, and options.
The speaker’s overall goal, objective, or intent: to inform, to persuade, or to entertain.
The use of amusing or comical facts, stories, or forms of expression to maintain an audience’s attention.
An overwhelming feeling of being faced with so much information one cannot completely process it.
A speech in which the primary purpose is to provide the audience with information that they did not already know, or to teach them more about a topic with which they are already familiar.
Supporting material that is characterized by a high degree of emotion, color, volume, strength, or other defining characteristic.
Very recent or unusual supporting ideas.
An acronym that stands for “What’s in it for me?” This is the question that listeners ask themselves when they begin to listen to a speech. Listeners want to know; What does this speech have to do with my life? Is this information useful to me? Is the speaker talking about something I already know? Is the subject interesting? Why should I pay attention?
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