Outcome: Marketing and Customer Relationships
What you'll learn to do: describe the role of marketing in building and managing customer relationships
The marketing concept provides exactly the right mindset for what we ultimately want to achieve: building strong relationships with customers. Next we'll explore how marketing plays a central role in each stage of building and managing customer relationships.Learning Activities
The learning activities for this section include the following:- Reading: Marketing and Customer Relationships
- Self Check: Marketing and Customer Relationships
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