A retail store launches a campaign to increase online sales. The firm tracks the cost of setting up the online campaign, promotion costs, costs of the images and designs for the promotion, and staff time used to implement the campaign. These are the investments. Let's say the total marketing spending on the campaign is $10,000.
Next, the store tracks a range of metrics, including how many people view online promotions (page views), how many people click on promotions (click-throughs), and ultimately the number of resulting sales. Thanks to the campaign, the company sees an additional $100,000 in sales.
The marketing ROI can be calculated by taking the revenue generated ($100,000) and dividing it by the cost of the marketing budget invested ($10,000). In this case, the marketing ROI for the retail store's online campaign is 10.Marketing ROI does not only focus on sales generated. Marketers may talk about spending per new customer acquired, increases in the lifetime value of the customer, increases in market share, or other metrics that are important to the strategy.
MKTG 131 • Community College of Philadelphia
Peer Evaluation Form for Principles of Marketing (1) (2) (1).pdf
MARKETING MISC • Columbia Southern University
Reading_ Stages of the Product Life Cycle _ Principles of Marketing.pdf
STR 101 • Xavier Labour Relations Institute, Jamshedpur
Evaluating Marketing Strategies When exploring the marketing plans of various companies, you will un
UNKNOWN 401 • Ashford University
Describe different approaches available for marketing evaluating marketing productivity.docx
MANAGEMENT 2021 • Centro Universitario Plinio Leite
Grades - MKTG1012 Principles of Marketing 1 (Online) - Fanshawe College.pdf
MKTG 1012 • Fanshawe College
BSBMKG501 Identify and Evaluate Marketing Proof Reading Service.docx
MANAGMENT BSBDIV501 • Riverside City College
MARKETING 431 • San Francisco State University
Loyola College B.Sc. Visual Communication Nov 2011 Principles Of Marketing Question Paper PDF Downlo
SCHOOL OF 1001 • Galgotias University