The following list shows the chapter-level topics and assignments for the course. To see all of the course pages, visit the
Table of Contents.
Module 1: Role of Business
- Getting Down to Business
- Profits and Purpose
- Factors of Production
- Functional Areas of Business
- Business Stakeholders
- External Forces
Module 2: Economic Environment
- What Is Economics?
- Economic Systems
- The Law of Demand
- The Law of Supply
- Equilibrium
- Health of the Economy
- Stages of the Economy
Module 3: Global Environment
- Globalization
- Measuring Global Trade
- Global Business Strategies
- Global Trade Forces
- Global Trade Agreements and Organizations
Module 4: Financial Markets and System
Module 5: Legal Environment
- The Meaning and Purposes of Law
- Statutory vs. Common Law
- Tort Law, Liability, and Damages
- Intellectual Property
- Warranties
- Contracts
- Consumer Protection and Antitrust Laws
Module 6: Business Ethics and Corporate Social Responsibility
- Ethical and Legal Behavior
- Building Business Ethics
- Ethical Challenges
- Corporate Social Responsibility
Module 7: Business Ownership
- Choosing an Organizational Type
- Sole Proprietorships
- Partnerships
- Corporations
- Hybrid Forms of Ownership
- Franchises
- Mergers and Acquisitions
Module 8: Entrepreneurship
- Small Business
- Entrepreneurs
- Pros and Cons of Owning a Small Business
- Ten Steps to Starting a Business
- Create Your Business Plan
Module 9: Management
- Managers
- Management Theory
- Planning
- Organizing
- Leading
- Controlling
Module 10: Motivating Employees
- The Hawthorne Studies
- Need-Based Theories
- Process-Based Theories
- Theory X, Theory Y, and Theory Z
- Motivational Strategies
Module 11: Teamwork and Communication
- Teams
- Team Development and Success
- Effective Communication and Barriers
- Communication Channels, Flows, Networks
- Electronic Communication
Module 12: Managing Processes
- Operations Management
- Production Processes
- Mining, Warehousing, and Sharing Data
- Production Planning
- New Technologies
- Supply Chain Management and Logistics
- Producing for Quality
Module 13: Marketing Function
- The Role of Customers in Marketing
- Segmentation and Targeting
- The Marketing Mix
Module 14: Marketing Mix
- Product Marketing
- Pricing Strategies
- Place: Distribution Channels
- Promotion: Integrated Marketing Communication (IMC)
Module 15: Human Resource Management
- Human Resource Management
- Employment Legislation
- Recruitment and Hiring
- Training, Development, and Rewards
- Terminations
- HR Challenges
Module 16: Accounting and Finance
- What Is Accounting?
- Financial Statements
- The Break-Even Point
- Financial Ratio Analysis
- Ethics in Accounting
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