Pacing

icon of a stopwatch The Introduction to Business textbook contains sixteen modules—one module per week for a sixteen-week semester. If you need to modify the pace and cover the material more quickly, the following modules work well together:

  • Module 3: Global Environment and Module 6: Business Ethics and Social Responsibility
  • Module 4: Financial Markets and Systems and Module 16: Accounting and Finance
  • Module 5: Legal Environment and Module 7: Business Ownership 


We recommend NOT doubling up the following modules, because they are long and especially challenging. Students will need more time for mastery and completion of assignments.

  • Module 2: Economic Environment
  • Module 13: Marketing Function
  • Module 14: Marketing Mix


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