Teams

Photo of the U.S. olympic relay team, 1928

Learning Outcomes

  • Differentiate between a group and a team
  • Differentiate between manager-led teams, self-managed teams, functional teams, cross-functional teams, virtual teams, and project teams


Difference between Group and Team

Is there a difference between a group and a team? Isn't a collection of people just a collection of people regardless of what we call them? A group is comprised of two or more individuals who share common interests or characteristics, and its members identify with one another due to similar traits. A team, on the other hand, is a group of people with different skills and different tasks, who work together on a common project, service, or goal, combining their functions and providing mutual support along the way. Watch the following video, keeping those two definitions in mind.



How many groups could you identify in the video? The bees were a group, the butterflies were a group, and the dung beetle who got the cap off the bottle was, well, sort of a group of one. What you saw in this commercial was the transformation of individuals, small groups, and even some larger groups into a team In a team, the members work together toward a common goal and share responsibility for the team's success. In our video example, no group alone could have achieved the desired outcome of getting that bottle of Coca Cola open. Instead of focusing on enterprising insects, our discussion will focus on a specific kind of team: the work team.

Why Organizations Build Teams

In the last twenty years or so, teams have become a ubiquitous feature of corporate America. The primary benefit of teams and teamwork is that they allow an organization to achieve goals that individuals working alone may not. This advantage arises from several factors, each of which contributes to the overall benefit of teams. Two of these—higher-quality outcomes and individual context—are described below:

Higher-Quality Outcomes

Teamwork produces outcomes that make better use of resources and yield richer ideas.

  • Higher efficiency: Since teams combine the efforts of individuals, they can accomplish more than an individual working alone.
  • Faster speed: Because teams draw on the efforts of many contributors, they can often complete tasks and activities in less time.
  • More thoughtful ideas: Each person who works on a problem or set of tasks may bring different information and knowledge to bear, which can result in solutions and approaches an individual may not have identified.
  • Greater effectiveness: When people coordinate their efforts, they can divide up roles and tasks to more thoroughly address an issue. For example, in hospital settings teamwork has been found to increase patient safety more than when only individual efforts are made to avoid mishaps.


Better Context for Individuals

The social aspect of teamwork provides a superior work experience for team members, which can motivate higher performance.

  • Mutual support: Because team members can rely on other people with shared goals, they can receive assistance and encouragement as they work on tasks. Such support can encourage people to achieve goals they may not have had the confidence to have reached on their own.
  • Greater sense of accomplishment: When members of a team collaborate and take collective responsibility for outcomes, they can feel a greater sense of accomplishment when they achieve a goal they could not have achieved if they had worked by themselves.


The total value created by teamwork depends on the overall effectiveness of the team effort.

Types of Teams

There are many types of work teams, and they range in the degree of autonomy afforded to team members. As with the different styles of management (e.g., autocratic, democratic), there are trade-offs with each kind of team structure, so it’s important to understand when each type of team should be used.

Self-Managed Teams

A self-managed team is a group of employees working together who are accountable for most or all aspects of their task. These work teams determine how they will accomplish assigned objectives and decide what route they will take to meet them. They are granted the responsibility of planning, scheduling, organizing, directing, controlling and evaluating their own work process. They also select their own members and evaluate the members' performance. In this way they share both the managerial and technical tasks. As a result, supervisory positions take on decreased importance and may even be eliminated.

Electronic Arts Inc. is a leading global interactive entertainment software company. EA develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices, and the Internet. The company’s 2016 revenues were more than $3.5 billion, and it has 8,000 employees in more than 23 countries. Electronic Arts launched internal collaborative communities (i.e., self-managed teams) in 2009 across its globally distributed workforce. Its goal was to gain the efficiencies of a large enterprise without compromising local teams’ autonomy or creativity. The communities formed at EA were empowered to make decisions and to deliver. EA’s communities could recommend the next technology road map or they could change a business process to become more effective or efficient. There were no limits placed on the types of communities within EA.

Within the company, the real power of these self-managed teams or communities is to work collaboratively to achieve a common goal – to create a new product or service, improve the effectiveness of a business process, or even to eliminate operational inefficiencies. To achieve its goals and to empower its communities to make decisions, EA explicitly focused on a “light” governance structure that promotes the organic interaction of teams and empowers them to produce a desired business outcome.

Project Teams

A project team is a team whose members usually belong to different groups but are assigned activities for the same project. Usually project teams are only used for a defined period of time and are disbanded after the project is deemed complete. The central characteristic of project teams in modern organizations is the autonomy and flexibility given to them in the process of meeting their goals. The project team usually consists of a variety of members working under the direction of a project manager or a senior member of the organization. Project teams need to have the right combination of skills, abilities, and personality types to achieve collaborative tension.

Image of P and G White Laundry Soap by Proctor and Gamble When companies develop new products, they frequently take a project-team approach. A new product requires expertise from around the company—from marketing, operations, legal, accounting/analysis, sales, engineering/operations, and strategy. Omitting any of these vital perspectives or getting a factor wrong can cause the new product to fail.

Proctor and Gamble has become a new-product-development giant by studying this work process. The company choose small teams comprised of dedicated employees, since part-timers are often too distracted by other assignments. P&G sets the team goal as “winning in the marketplace,” not just getting a product out the door.[2]

Cross-Functional Teams

A cross-functional teams consists of people from different parts of an organization. The team members have different functional expertise—from finance, marketing, operations, and human resource departments, for example—and they typically come from different levels of the organization. Members may also come from outside an organization (in particular, from suppliers, key customers, or consultants). Cross-functional teams typically function as self-directed teams assigned to particular tasks that require the input and expertise of numerous departments. The idea is that a multidisciplinary team will increase the level of creativity and out-of-the-box thinking, since its members bring unique perspectives and skills to the problem at hand. In business today, innovation is a leading competitive advantage, and cross-functional teams are thought to facilitate and speed that innovation.Infographic showing cross-functional teams: the team cuts across functions. Many business activities require cross-functional collaboration to achieve successful outcomes. A common example is service improvement. To better meet customer expectations and achieve higher satisfaction rates, a company first needs to understand what customers are looking for. The marketing department is responsible for gathering that type of customer data. Operations staff members have expertise in designing the process for delivering a service, so they would probably need to be involved in making any changes to that system. The human resources department oversees training, and employees may need new skills to succeed with the new process. If any information technology is involved in supporting the service improvement, then people from that department should be on the team. Finally, accountants may be needed to identify any new costs and additional savings. In this example, the team brings together people from five different functional areas.

Manager-Led Teams

In a manager-led team, the team members complete the required tasks, but someone outside the team (i.e., a manager) performs the executive functions. There is an inevitable tension between the degree of manager control in a team and the ability of team members to guide and manage their own actions. Manager-led teams provide more control, but they can also hamper creativity and individual expression.

The Arts Council of the Albemarle has received a significant gift from a community donor to create a drama workshop for neighborhood youth. As the director of community outreach, Margaret has put together a team to develop the workshop. Among those selected are a program director, a senior program lead, and a program staff member who is studying performing arts at the local university. Margaret assigns each of them specific tasks and responsibilities and creates a schedule for team meetings to discuss progress on the development of the program. She is interested in cultivating a strong relationship with the community donor, and therefore she is very involved in the team’s progress. She meets with the members on a regular basis to ensure that all efforts are on target along the way. While Margaret is, in effect, the team's manager, the team members must work closely with one another to integrate the elements of the workshop. For example, the play must appeal to the donors, students, parents, and audiences while also being within reach of the instructors' and students' abilities.

Virtual Teams

A virtual team is a group of individuals in different geographic locations who use technology to collaborate on work tasks and activities. The use of this kind of work team has become prevalent in organizations due to the reduced costs of technology, the increased availability of collaborative technologies (videoconferencing software, etc.), the shift toward globalization in business, and greater use of outsourcing and temporary workers. They offer flexibility around the logistics of doing business since team members can “meet” from any location—wherever they happen to be, such as a home office, coffee shop, etc.—at any time of the day or week. Many of the other types of work teams can also be virtual teams, depending on the organization's needs and resources.

Check Your Understanding

Answer the question(s) below to see how well you understand the topics covered above. This short quiz does not count toward your grade in the class, and you can retake it an unlimited number of times.

Use this quiz to check your understanding and decide whether to (1) study the previous section further or (2) move on to the next section.


  1. Cooper, "R. G., & Mills, M. S. (2005, October). Succeeding at Product Development the P&G Way. Retrieved March 14, 2017, from http://www.stage-gate.net/downloads/wp/wp_21.pdf"
  2. Cooper, "R. G., & Mills, M. S. (2005, October). Succeeding at Product Development the P&G Way. Retrieved March 14, 2017, from http://www.stage-gate.net/downloads/wp/wp_21.pdf"

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