Why It Matters: Teamwork and Communication

Why learn about teamwork and communication?

Why do businesses stress teamwork and communication? Why have you been subjected to the dreaded "group project" in some of your classes? We think of ourselves as individuals, each hired or chosen for our individual expertise, talents, and experience, and yet we are often asked to work with others on assignments and projects. Why? Because we are capable of so much more when we work together. In this chapter you will learn about teams, why businesses use them, why they succeed, and why they fail. As part of our examination of teamwork, we'll also look at the critical role communication plays in helping businesses achieve their goals and objectives, and also some of the challenges they face in using electronic communication.

In the following video, Steve Jobs explains the value of collaboration at Apple—a company that, he says, is great at teamwork and relies on trust, not hierarchy.



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