Most Popular Communications Documents
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mkt 11
School: Miami University
Course: MKT 291
If the customer is dissatisfied, marketers must determine whether the product was deficient or consumer expectations were too high; Studies show that satisfaction or dissatisfaction affects consumer communications and repeat-purchase behavior. Sat...
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1 Page
mkt 12
School: Miami University
Course: MKT 291
Involvement and marketing strategy: if a company markets a low-involvement product and its brand is a market leader, attention is placed on 1) maintaining product quality, 2) avoiding stockout situations so that buyers don't substitute a compe...
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14 Pages
Marketing 291 Exam 1 Study Guide
School: Miami University
Course: MKT 291
... Discretionary Income: money remains after paying taxes and necessities. Technological Forces: Development of new products, increased customer value quality, service, relationships; Marketspace: Information- and communication-based electroni...
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44 Pages
Marketing 291
School: Miami University
Course: MKT 291
... Sales Promotion: a short-term inducement of value offered to arouse interest in buying a product or service. Direct Marketing: uses direct communication with consumers to generate a response in the form of an order, a request for further infor...
Most Recent Communications Documents Uploaded All Recent Communications Study Resources Documents
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Communications Essays View All Communications Study Resources Essays
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Social Media Essay 1
School: Pennsylvania State University
Course: COMM 471
... January 24, 2014. Favorite Media Outlet. Twitter. Twitter is a fast growing and attention-grabbing platform of social media. It's the realest way to keep up with your favorite teams, athletes, celebrities, companies and friends. ...
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6 Pages
Assignment 2
School: Brigham Young University
Course: MARKETING 101
... its way. Another reason that this is an image brand is because they are constantly using television advertising and product placement in television and movies as being a safe car. The emotional ...
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2 Pages
Face Value by C.K. Prahalad
School: University Of Findlay
Course: MKT 523
... In partial fulfillment of course requirement for MBA: 630 (01) Marketing Management and Planning. The University of Findlay. 10/01/2015. ...
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6 Pages
JK-unit9-10415
School: Chicago School Of Professional Psychology
Course: BUSINESS P 536
... Effective communication is always at the head of the list when it ... are equally intent on internalizing the other's skills, distrust and conflict may spoil ...
Communications Homework Help View All Communications Study Resources Homework Help
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3 Pages
SWOT of taco bell
School: Lansing Community College
Course: MKTG 200
Taco Bell, the American fast food chain which serves ... doesn't really target the mass market ... McDonalds had made other marketing masterstrokes like ...
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2 Pages
MKT homework one-aveno
School: University Of North Carolina, Wilmington
Course: MKT 340
... The first media source found was an advertisement in People magazine. ... This gets them to them look at and read the advertisement. The next media that I saw Aveeno positively radiant daily moisturizer advertised on was the television. ...
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3 Pages
Summary of Media Ownership and Story Tone in Campaign News
School: Pennsylvania State University
Course: COMM 413
... depends on size and geographic placement of their company while local ownerships are known to help support public affair programming ... Media Ownership and Story Tone in Campaign News. American Politics Research, 41(1), 24-53.
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3 Pages
HW 1 Marketing
School: Northeastern University
Course: MKT 2201
... I would promote this shoes by advertising them in social media since most of the people are accessible to it and making people choose NB instead ...
Communications Lecture Slides View All Communications Study Resources Lecture Slides
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Communications Lesson Plans View All Communications Study Resources Lesson Plans
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21 Pages
Supply_Chain_Management Unit 2
School: Oxford University
Course: MARKETING 12
SUPPLY CHAIN MANAGEMENT. Value Chain; Supply side- raw materials, inbound logistics and production processes; Demand side- outbound logistics, marketing and sales. WHAT IS SUPPLY CHAIN MANAGEMENT. ...
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Communications Notes View All Communications Study Resources Notes
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1 Page
mkt 11
School: Miami University
Course: MKT 291
If the customer is dissatisfied, marketers must determine whether the product was deficient or consumer expectations were too high; Studies show that satisfaction or dissatisfaction affects consumer communications and repeat-purchase behavior. Sat...
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1 Page
mkt 12
School: Miami University
Course: MKT 291
Involvement and marketing strategy: if a company markets a low-involvement product and its brand is a market leader, attention is placed on 1) maintaining product quality, 2) avoiding stockout situations so that buyers don't substitute a compe...
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14 Pages
Marketing 291 Exam 1 Study Guide
School: Miami University
Course: MKT 291
... Discretionary Income: money remains after paying taxes and necessities. Technological Forces: Development of new products, increased customer value quality, service, relationships; Marketspace: Information- and communication-based electroni...
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44 Pages
Marketing 291
School: Miami University
Course: MKT 291
... Sales Promotion: a short-term inducement of value offered to arouse interest in buying a product or service. Direct Marketing: uses direct communication with consumers to generate a response in the form of an order, a request for further infor...
Communications Syllabi View All Communications Study Resources Syllabi
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Communications Test Prep View All Communications Study Resources Test Prep
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4 Pages
Chapter 5
School: Miami University
Course: MKT 291
... marketing- The marketing of products and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others. Organizational Buyers- those ...
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4 Pages
Chapter 1 and 2
School: Miami University
Course: MKT 291
... The breadth and depth of marketing. Ultimate consumers- the people who used the products and services purchased for a household; Organizational buyers- those manufacturers, wholesalers, retailers, and govt. ...
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6 Pages
Chapter 14
School: Miami University
Course: MKT 291
... Promotional element consists of communications tools, including advertising, personal selling, sales promotion, public relations, and direct marketing. ... Integrated marketing communicationsdeveloping the promotional mix. ...
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5 Pages
Chapter 8
School: Miami University
Course: MKT 291
... of potential buyers to products offered or potential marketing actions. ... making those products efficient. Segments of one, or mass customization: Tailoring ... Organizational synergy- the increases customer value achieved through performing...
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