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Advertising and Promotion: An Integrated Marketing Communications Perspective 12th Edition

Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Edition)

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Book Edition12th Edition
Author(s)Belch, Belch
ISBN9781260259315
PublisherMcGraw-Hill, Inc.
SubjectBusiness
End of Chapter
Discussion Questions

Chapter 8, End of Chapter, Discussion Questions, Exercise 7

Page 285

Verified Answer and Explanation

Verified Answer

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Page 285

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