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Consumer Behavior: Building Marketing Strategy 14th Edition

Consumer Behavior: Building Marketing Strategy (14th Edition)

Book Edition14th Edition
Author(s)Hawkins, Mothersbaugh
ISBN9781260100044
PublisherMcGraw-Hill
SubjectBusiness

Chapter 15, End of Chapter, DISCUSSION QUESTIONS, Exercise 29

Page 561

Verified Answer and Explanation

Explanation

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