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Consumer Behavior: Building Marketing Strategy 14th Edition

Consumer Behavior: Building Marketing Strategy (14th Edition)

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Book Edition14th Edition
Author(s)Hawkins, Mothersbaugh
ISBN9781260100044
PublisherMcGraw-Hill
SubjectBusiness
Section 4-1: SCENT MARKETING REACHES CONSUMERS' EMOTIONS
DISCUSSION QUESTIONS
Section 4-2: AMAZON PRIME AIR PREPARES FOR TAKEOFF
DISCUSSION QUESTIONS
Section 4-3: NISSAN GOES AFTER THE DOG LOVER NICHE
DISCUSSION QUESTIONS
Section 4-4: WAWA DOMINATES WITH ITS MOBILE APP
DISCUSSION QUESTIONS
Section 4-5: MACY'S EMBRACES BEACON TECHNOLOGY
DISCUSSION QUESTIONS
Section 4-6: TESLA'S NOVEL AND ENVIRONMENTAL APPROACH DRIVES AMAZING BRAND LOYALTY
DISCUSSION QUESTIONS
Section 4-7: GILT GROUPE'S INNOVATIVE APPROACH TO LOYALTY PROGRAMS
DISCUSSION QUESTIONS
Section 4-8: ALBERTSONS DITCHES SELF-CHECKOUT IN FAVOR OF HUMAN CONTACT
DISCUSSION QUESTIONS
Section 5-1: CUTIES: HOW COMMODITY FRUITS BECAME A BRANDED SENSATION
DISCUSSION QUESTIONS
Section 5-2: FARMERS' BRAND LOYALTY FOR HEAVY FARM EQUIPMENT MACHINERY
DISCUSSION QUESTIONS

Chapter PFC, Section 4-8, DISCUSSION QUESTIONS, Exercise 2

Page 689

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Page 689

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