Course Hero Logo

Chapter 11, End of Chapter, REVIEW, Exercise 11-1

Page 430


Word-of-mouth is a marketing strategy that relies on unstructured social encounters to promote a product or service. In other words, it's free advertising that's triggered by customer interactions.


Advertising is a type of marketing that entails paying for space in order to advertise a product, service, or cause. Advertisements may be less efficient than word of mouth. Word of mouth, whether compared to traditional advertising, media mentions, or promotional events, is more effective in attracting new users and consumers. In categories, word of mouth produces more than double the sales of paid advertising.

Verified Answer

Word-of-mouth communication is a sort of unstructured oral communication. It is the process of informing people about a product or service, as well as its benefits and drawbacks.


Word-of-mouth may be effective because people trust their friends' and relatives' words for product suggestions more than the advertisements.

How would you rate this answer and explanation?
Did you like this example?
Subscribe for full access
Page 430