Chapter 12, Developing Mobile Apps: What's' Different, CASE STUDY QUESTIONS, Exercise 1
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Explanation
Mobile application development:
In the modern world, smartphones become a part of everyone's day-to-day life, so every company wants to develop a mobile application to improve their business. People of the current era, are moved from personal computers to mobiles.
Therefore, companies become desperate to have their own mobile application for business in a short period of time, which is not easy. Developing mobile applications tends to pose some unique challenges and issues.
The issues include technical, management, and organization while developing a mobile application.
During mobile application development, the engineers cannot simply port a website to the mobile application, which is suitable for smartphones and tablets.
The entire process for developing the mobile application is difficult, the management should understand this point and plan accordingly.
If there is no proper management support a successful mobile application cannot be built.
A mobile application can be developed for eight operating system platforms.
Hence, a mobile application strategy is not just about selecting appropriate operating system platforms, mobile devices, and applications.
The mobile application should be updated continuously and should meet the needs of the customer.
It entirely depends on the people of the organization, they should plan and set up a team to work on the continuous updates.
All the resources should be provided by the organization.
Technology plays an important role in mobile development.
The technology keeps on updating and the advanced form of technology is being increased.
As the technology keeps on changing all the applications should be able to be get updated and cope up with it.
The outdated one with old technology will not attract the people which might result in the loss of the business.
Sample Response
Management issues:
However, the user experience between desktop applications and mobile applications is completely different.
Mobile application development is entirely different, which requires a different set of processes; business management should understand this challenge and support the idea of the mobile application development team.
Developing mobile applications seem to be expensive, but the management team must support this because the payoff in the future will be good and provides great customer satisfaction.
Organizational issues:
Shifting to a mobile platform involves changes in business strategy and business processes.
It completely changes the way people work in the organization, the mobile application requires constant updates to interact with its customers
Technological issues:
The user experience between desktop applications and mobile applications is entirely different and challenging.
The mobile applications should gain the advantage of features present in mobile devices such as location tracking, video streamline functionality, mapping, texting, notifications, and camera functionality.
The companies can include products in the application based on their locations, this strategy gives companies an edge over their competitors.
The mobile application makes businesses more portable and efficient.
A technologically weak mobile application can affect the business very badly; a bad user experience will fail to deliver the benefits for businesses.
