Upload to Study
Expert Help
Study Resources
Log in
Join
All Textbook Solutions
Essentials of Marketing
(7th Edition)
Essentials of Marketing
(7th Edition)
Book Edition
7th Edition
Author(s)
Hair, Lamb
ISBN
9780538478342
Publisher
Cengage Learning
Subject
Business
All Textbook Solutions
Essentials of Marketing (7th Edition)
Course Hero-verified solutions and explanations
Chapter 1
An Overview of Marketing
Chapter 2
Strategic Planning for Competitive Advantage
Chapter 3
Ethics and Social Responsibility
Chapter 4
The Marketing Environment
Chapter 5
Developing a Global Vision
Chapter 6
Consumer Decision Making
Chapter 7
Business Marketing
Chapter 8
Segmenting and Targeting Markets
Chapter 9
Decision Support Systems and Marketing Research
Chapter 10
Product Concepts
Chapter 11
Developing and Managing Products
Chapter 12
Marketing Channels and Supply Chain Management
Chapter 13
Retailing
Chapter 14
Marketing Communications and Advertising
Chapter 15
Public Relations, Sales Promotion, and Personal Selling
Chapter 16
Pricing Concepts
Solutions
Book Info
Chapter 1
An Overview of Marketing
Chapter 2
Strategic Planning for Competitive Advantage
Chapter 3
Ethics and Social Responsibility
Chapter 4
The Marketing Environment
Chapter 5
Developing a Global Vision
Chapter 6
Consumer Decision Making
Chapter 7
Business Marketing
Chapter 8
Segmenting and Targeting Markets
Chapter 9
Decision Support Systems and Marketing Research
Chapter 10
Product Concepts
Chapter 11
Developing and Managing Products
Chapter 12
Marketing Channels and Supply Chain Management
Chapter 13
Retailing
Chapter 14
Marketing Communications and Advertising
Chapter 15
Public Relations, Sales Promotion, and Personal Selling
Chapter 16
Pricing Concepts
Book Edition
7th Edition
Author(s)
Hair, Lamb
ISBN
9780538478342
Publisher
Cengage Learning
Subject
Business
