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M: Marketing 6th Edition

M: Marketing (6th Edition)

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Book Edition6th Edition
Author(s)Grewal, Levy
ISBN9781259992582
PublisherMcGraw-Hill, Inc.
SubjectBusiness
Why Do Firms Create New Products?
Progress Check 1
Diffusion of Innovation
Progress Check 1
How Firms Develop New Products
Progress Check 1
The Product Life Cycle
Progress Check 1

Chapter 12, Diffusion of Innovation, Progress Check 1, Exercise 1

Page 257

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Page 257

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