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Marketing 14th Edition

Marketing (14th Edition)

Book Edition14th Edition
Author(s)Hartley, Kerin
PublisherMcGraw-Hill, Inc.

Chapter 16, End Of Chapter, APPLYING MARKETING KNOWLEDGE, Exercise 1

Page 470

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A dual income household is one which gets income from more than one source.


A nonstore retailing is one in which retail activities are carried out by involving various customers and retailers outside a retail outlet. Dual income households have higher disposable income and are able to make convenient shopping, therefore the impact of dual income on non store retailing has increased. 

Verified Answer

A dual income household has more earning members and their expenditure has increased for a non retail store. 

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