|Book Edition||14th Edition|
A beacon is a small transmitter with a bluetooth radio that transmits a single signal repeatedly which other devices can see.
Technology BL is short-range wireless communication that can broadcast marketing promotions. Device B can transfer extremely small data to a visitor's smartphone very easily without draining the battery out.
However, the use of the beacons have helped to increase the sales of the stores in the following ways:
Beacons can be of great benefit, from broadcasting loyalty deals to retargeting customers when they go online.
Technology BL is a type of wireless communication. It is mainly designed for short-range communication. This technology is similar to technology W because it enables contact between devices.
It can increase the sales of a store in the following ways: