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Marketing 14th Edition

Marketing (14th Edition)

Book Edition14th Edition
Author(s)Hartley, Kerin
ISBN9781259924040
PublisherMcGraw-Hill, Inc.
SubjectBusiness
End Of Chapter
APPLYING MARKETING KNOWLEDGE
BUILDING YOUR MARKETING PLAN

Chapter 19, End Of Chapter, APPLYING MARKETING KNOWLEDGE, Exercise 2

Page 573

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Explanation

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Page 573