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Marketing 2018 19th Edition

Marketing 2018 (19th Edition)

Marketing 2018 (19th Edition)

Book Edition19th Edition
Author(s)Ferrell, Pride
Alternate ISBN(s)9780357033753
PublisherCengage Learning

Course Hero-verified solutions and explanations

  1. Chapter 1An Overview of Strategic Marketing

  2. Chapter 2Planning, Implementing, and Evaluating Marketing Strategies

  3. Chapter 3The Marketing Environment

  4. Chapter 4Social Responsibility and Ethics in Marketing

  5. Chapter 5Marketing Research and Information Systems

  6. Chapter 6Target Markets: Segmentation and Evaluation

  7. Chapter 7Consumer Buying Behavior

  8. Chapter 8Business Markets and Buying Behavior

  9. Chapter 9Reaching Global Markets

  10. Chapter 10Digital Marketing and Social Networking

  11. Chapter 11Product Concepts, Branding, and Packaging

  12. Chapter 12Developing and Managing Products

  13. Chapter 13Services Marketing

  14. Chapter 14Marketing Channels and Supply-Chain Management

  15. Chapter 15Retailing, Direct Marketing, and Wholesaling

  16. Chapter 16Integrated Marketing Communications

  17. Chapter 17Advertising and Public Relations

  18. Chapter 18Personal Selling and Sales Promotion

  19. Chapter 19Pricing Concepts

  20. Chapter 20Setting Prices