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Marketing: An Introduction 13th Edition

Marketing: An Introduction (13th Edition)

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Book Edition13th Edition
Author(s)Armstrong, Kotler
ISBN9780134149530
PublisherPearson Higher Education
SubjectBusiness
Preparing an Integrated Marketing Plan and Program
Linking The Concepts
Capturing Value from Customers
Linking The Concepts
End Of Chapter
Dicussion Questions
Critical Thinking Exercises
Online, Mobile, and Social Media Marketing
Marketing Ethics
Marketing by the Numbers
Video Case
My Marketing Lab

Chapter 1, Capturing Value from Customers , Linking The Concepts , Exercise 01

Page 23

Verified Answer and Explanation

Explanation

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Sample Response

nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficit
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Page 23

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