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Marketing: An Introduction 13th Edition

Marketing: An Introduction (13th Edition)

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Book Edition13th Edition
Author(s)Armstrong, Kotler
ISBN9780134149530
PublisherPearson Higher Education
SubjectBusiness
Preparing an Integrated Marketing Plan and Program
Linking The Concepts
Capturing Value from Customers
Linking The Concepts
End Of Chapter
Dicussion Questions
Critical Thinking Exercises
Online, Mobile, and Social Media Marketing
Marketing Ethics
Marketing by the Numbers
Video Case
My Marketing Lab

Chapter 1, End Of Chapter , Dicussion Questions , Exercise 1-2

Page 34

Verified Answer and Explanation

Explanation

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Verified Answer

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