Marketing: Real People, Real Choices 10th Edition

Marketing: Real People, Real Choices (10th Edition)

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Marketing: Real People, Real Choices (10th Edition)

Book Edition10th Edition
Author(s)Marshall, Solomon
ISBN9780135209929
Alternate ISBN(s)9780135200056, 9780135642566
PublisherPearson Higher Education
SubjectBusiness

Course Hero-verified solutions and explanations

  1. Chapter 1Welcome to the World of Marketing: Create and Deliver Value

  2. Chapter 2Global,Ethical, and Sustainable Marketing

  3. Chapter 3Strategic Market Planning

  4. Chapter 4Market Research

  5. Chapter 5Marketing Analytics: Welcome to the Era of Big Data!

  6. Chapter 6Understand Consumer and Business Markets

  7. Chapter 7Segmentation, Target Marketing, and Positioning

  8. Chapter 8Product I: Innovation and New Product Development

  9. Chapter 9Product II: Product Strategy, Branding, and Product Management

  10. Chapter 10Price: What Is the Value Proposition Worth?

  11. Chapter 11Deliver the Goods: Determine the Distribution Strategy

  12. Chapter 12Deliver the Customer Experience: Goods and Services via Bricks and Clicks

  13. Chapter 13Promotion I: Advertising One to Many Marketing Communications

  14. Chapter 14Promotion II: Social Media Marketing and Other Communication Tools