Marketing: The Core 8th Edition

Marketing: The Core (8th Edition)

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Marketing: The Core (8th Edition)

Book Edition8th Edition
Author(s)Hartley, Kerin
ISBN9781260711455
Alternate ISBN(s)9781260088861, 9781260483444
PublisherMcGraw-Hill, Inc.
SubjectBusiness

Course Hero-verified solutions and explanations

  1. Chapter 1Creating Customer Relationships and Value through Marketing

  2. Chapter 2Developing Successful Organizational and Marketing Strategies

  3. Chapter 3Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

  4. Chapter 4Understanding Consumer Behavior

  5. Chapter 5Understanding Organizations as Customers

  6. Chapter 6Understanding and Reaching Global Consumers and Markets

  7. Chapter 7Marketing Research: From Customer Insights to Actions

  8. Chapter 8Market Segmentation, Targeting, and Positioning

  9. Chapter 9Developing New Products and Services

  10. Chapter 10Managing Successful Products, Services,and Brands

  11. Chapter 12Managing Marketing Channels and Supply Chains

  12. Chapter 13Retailing and Wholesaling

  13. Chapter 14Implementing Interactive and Multichannel Marketing

  14. Chapter 15Integrated Marketing Communications and Direct Marketing

  15. Chapter 16Advertising, Sales Promotion, and Public Relations

  16. Chapter 17Using Social Media and Mobile Marketing to Connect with Consumers

  17. Chapter 18Personal Selling and Sales Management