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Marketing: The Core 8th Edition

Marketing: The Core (8th Edition)

Book Edition8th Edition
Author(s)Hartley, Kerin
PublisherMcGraw-Hill, Inc.

Chapter 1, End of Chapter, APPLYING MARKETING KNOWLEDGE, Exercise 1

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A highlighter pen or flag is generally used for the purpose of highlighting or marking specific words and pages. It is useful while studying a book or making a note of anything vital to remember. It is generally used by the students and teachers in order to highlight the text in the textbook or to bookmark a specific page. 

Sample Response

Company M's Product H gives the consumers access to a product that can be used to highlight text. The product is used to mark attention to particular sections of a text. It is used to examine the most important details and memorize it faster by highlighting them. It is used for education and work purposes to make studying easier.

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