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Marketing: The Core 8th Edition

Marketing: The Core (8th Edition)

Book Edition8th Edition
Author(s)Hartley, Kerin
ISBN9781260711455
PublisherMcGraw-Hill, Inc.
SubjectBusiness

Chapter 12, End of Chapter, APPLYING MARKETING KNOWLEDGE, Exercise 1

Page 346

Here is a tip:

Utility is the value or benefit that a customer enjoys after purchasing the product

Explanation

Time utility means delivering the goods as per the convenience of the customer. Here the distributor delivers the chemicals within 24 hours to its customer.

Place utility means delivering the goods at a place as per the customer's preference. Here the distributor delivers the chemicals to the customer's warehouse.

Form utility makes a product more appealing to the customers. Here the distributor blends the chemicals at the request of the customers.

Possession utility means helping the customers to take possession of their goods and services. Here the distributor helps the customers to take possession of the chemicals by safely delivering them to the customer's warehouse.

Verified Answer

The distributor for Company C provides its customers the following utilities:

  • Time. 
  • Place. 
  • Form.
  • Possession utility. 
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