Course Hero Logo
This textbook is available atAmazon.com Logo
Marketing: The Core 8th Edition

Marketing: The Core (8th Edition)

Book Edition8th Edition
Author(s)Hartley, Kerin
ISBN9781260711455
PublisherMcGraw-Hill, Inc.
SubjectBusiness

Chapter 13, End of Chapter, APPLYING MARKETING KNOWLEDGE, Exercise 1

Page 372

Here is a tip:

A dual income household is one which gets income from more than one source.

Explanation

A nonstore retailing is one in which retail activities are carried out by involving various customers and retailers outside a retail outlet. Dual income households have higher disposable income and are able to make convenient shopping, therefore the impact of dual income on non store retailing has increased. 

Verified Answer

A dual income household has more earning members and their expenditure has increased for a non retail store. 

How would you rate this answer and explanation?
Did you like this example?
Subscribe for full access
Page 372