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Principles of Marketing 17th Edition

Principles of Marketing (17th Edition)

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Book Edition17th Edition
Author(s)Armstrong, Kotler
ISBN9780134492513
PublisherPearson Higher Education
SubjectBusiness
End of Chapter
Discussion Questions
Critical Thinking Exercises
Online, Mobile, and Social Media Marketing
Marketing Ethics
Marketing by the Numbers
Questions for Discussion
MyMarketingLab

Chapter 10, End of Chapter, Discussion Questions, Exercise 10-2

Page 301

Verified Answer and Explanation

Verified Answer

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Page 301

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