Chapter 3, End of Chapter, Discussion Questions, Exercise 3-1

Public may be referred to as a particular group who have high interest upon the impact of the organization's ability to achieve its objectives. The different types of publics are as follows:

• Financial publics involve those groups which can influence a company's ability to generate funds.The examples include stockholders, banks, financial analysts etc.
• Media publics contain groups concerned with news, announcements, and opinions about a company.These groups include television,newspapers, magazines,digital media etc.
• Government publics include government functions and departments which are associated with the legal matters of the company. An example can be the revenue department.
• Citizen-action public are composed of those groups which fight for rights of consumers,environment, etc. Public relations department of the company is supposed to handle such publics effectively.
• Local publics refer to  neighbourhood communities and residents. for example, a residential colony in the vicinity of a company's office. a company can do some social work in such communities to earn their trust.
• Internal publics refer to the employees, workers, staff, managers etc of the company. Their positive attitude towards their company is very beneficial. It sends a positive message to the outside world.