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Management 13th Edition

Management (13th Edition)

Book Edition13th Edition
PublisherCengage Learning
End of Chapter
On the Job Video Cases
Apply Your Skills: Small Group Breakout
Apply Your Skills: Case for Critical Analysis
Chapter 7, End of Chapter, On the Job Video Cases, Exercise 1
Page 226

Based on how this business owner describes her business, write a one- or two-sentence organizational mission statement for Mi Ola Swimwear.


The mission statement of any organization is the part and parcel of its objectives. This depends on what an organization is set for. Company M deals in swimwear, so the main objective of the company will be to provide a quality product in a variety. It was formed with the sole objective, to serve its customer a better quality yet fashionable swimwear that is comfortable to wear.


Note: Students are expected to watch the video listed in the textbook.

Sample Response

The mission statement can be "Provide comfortable, innovative, and standardized products that suit the elegance of the one who wears it."

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