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Building Management Skills: An Action-First Approach 1st Edition

Building Management Skills: An Action-First Approach (1st Edition)

Book Edition1st Edition
Author(s)Daft, Marcic
ISBN9780324235999
PublisherCengage Learning
SubjectManagement
MANAGER CHALLENGE
Initial Thoughts
DISCOVER YOURSELF
DISCOVER KNOWLEDGE
What's Your Problem?
ACTION LEARNING
DELIBERATE PRATICE EXERCISES
IN-CLASS TEAM EXERCISE
FILELD TEAM EXERCISE
TEST YOUR METTLE
ROLE PLAY SIMULATIONS
PERSONAL SKILLS LOG
IN TEXT QUESTION
Chapter 4, MANAGER CHALLENGE, Initial Thoughts, Exercise 1
Page 153

Caffeine and Crullers general manager Jane Sutton has a problem. Sales at two of C&C's bakery and coffee shops are off 15 percent in the past two months and she needs to find out what is going on. Director of operations Carrie Fishman thinks it is because of road construction. Human resources director Heather Carreau thinks it is because C&C's chief rival, Scone Prone, has started a popular line of gluten-free donuts, cookies, and cupcakes. Jason Wong, sales manager, thinks the stores need more promotions and social media advertising, as Scone Prone has been putting a lot of energy into Twitter lately. CFO Carlos Hernandez thinks it's because of layoffs in the area and says the focus needs to be on streamlining the accounts receivables, as that will help the long-term profit picture. Jane suspects that it is not just one thing causing the decline and that there might be other factors that are being overlooked. She has called everyone together to try to find a solution to the problem.

 

If you were Jane, what questions would you ask the team?

Explanation

I would ask the team the following questions;

What do you think is causing a decrease in sales?

Carrie Fishman, how do you think the road construction is affecting sales?

Heather Carreau, I agree Scone Prone would be posing a competitive threat. Do you think it can reduce sales by 15%?

 Carlos Hernandez, how can be confirmed layoffs are a contributor to this?

After listening to the causes of the decrease in sales percentage, what do you think of these causes?

If you agree they are a contributor, How can we change the situation?

Answer

I would ask the team the following questions on the cause and solution of the problem.

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Page 153