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Essentials of Marketing 7th Edition

Essentials of Marketing (7th Edition)

Book Edition7th Edition
Author(s)Hair, Lamb
PublisherCengage Learning
Chapter 3, End Of Chapter, REVIEW AND APPLICATIONS, Exercise 1.1
Page 96

Explain the determinants of a civil society.


The "social glue" that holds a society together is composed of six factors. They are ethics, laws, formal and informal groups, self-regulation, the media, and an active civil society. All of these are necessary for a coherent, vibrant, and civil society. These six factors are more important in countries than ever before because of the increasing complexity of the global economy and the melding of customs and traditions within societies.


Explain how each of the six factors contributes to a civil society.

Verified Answer

The six factors contribute to a civil society in the following ways:

  • Ethics- Ethical rules and guidelines provide principles for correct actions. Customs and traditions also provide bases for ethics. Individuals and organizations should follow such ethical practices. 
  • Laws-  When rules and regulations are codified by the government they become laws. Laws determine the lowest threshold for acceptable behaviour and actions. Everyone is expected to follow the law. 
  • Formal and informal groups- All organizations and associations have codes of conduct. It specifies acceptable and desired behaviours of individuals or members. 
  • Self regulation- Individuals and associations should self-regulate and voluntarily accept the standards set for child labour, the environment, etc. 
  • The media- It informs the public about actions of other individuals and organizations which may be positive or negative. It can build or ruin the public image of the firm or individual. 
  • An active civil society- A society that is informed and engaged can shape behaviours of individuals and organizations. It discourages malpractices and promotes ethical practices. 
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