Explain why some products succeed and others fail.

The most important factor in determining the success of a new product is the extent to which the product matches the needs of the market. Good matches are frequently successful. Poor matches are not.

In small groups, brainstorm ideas for a new wet-weather clothing line. What type of product would potential customers want and need? Prepare and deliver a brief presentation to your class.

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Explain why some products succeed and others fail.

The most important factor in determining the success of a new product is the extent to which the product matches the needs of the market. Good matches are frequently successful. Poor matches are not.

In small groups, brainstorm ideas for a new wet-weather clothing line. What type of product would potential customers want and need? Prepare and deliver a brief presentation to your class.

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Book Edition	7th Edition
Author(s)	Hair, Lamb
ISBN	9780538478342
Publisher	Cengage Learning
Subject	Business

Essentials of Marketing (7th Edition)See all exercises

Essentials of Marketing (7th Edition)

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