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Web Design: Introductory 6th Edition

Web Design: Introductory (6th Edition)

Book Edition6th Edition
Author(s)Campbell, Shelly
SubjectComputer Science
Step 1: Define the Website’s Purpose and Audience
Step 2: Determine the Website’s General Content
Your Turn 1
Your Turn 2
Your Turn 3
Step 3: Select the Website’s Structure
Chapter 3, Step 1: Define the Website’s Purpose and Audience, Your Turn 1, Exercise 2
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Exploring Calls-to-Action


Make a note of any calls-to-action you find. Make a note of whether the call-to-action is on the home page or a subsequent page. What is the purpose of the call-to-action?


  • The "Create your CV" call to action is very simple. Its positioning alongside the one-two-three progression flow suggests that the website does 90% work for the user, making the "Create your CV" button a very tempting proposition. 
  • The website uses a simple call to action to attract advertisers interested in promoting their products or services through the website. A photo from a recent post of a user is used as the background which entices advertisers to reach the users with the "Create Ad" call-to-action.
  • A short statement with 2-3 words is very good to convey an effective message. The "Find Better" call to action makes use of the same strategy. It helps to attract job seekers who are searching for jobs online and struggling with finding a good one.

Verified Answer

WebsiteCTAHome/Subsequent PagePurpose
CV MakerCreate your CVHome pageTo tempt the people who do not want to write their resumes themselves.
InstagramCreate AdSubsequent pageTo appeal the marketers interested in tapping their target audience.
MonsterFind BetterHome pageTo tempt the job searchers who are frustrated with their online job search.
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