| Book Edition | 19th Edition |
| Author(s) | Ferrell, Pride |
| ISBN | 9781337272896 |
| Publisher | Cengage Learning |
| Subject | Business |
How does international marketing differ from domestic marketing?
Marketing involves finding gaps in customer's needs and then fulfilling them with the help or a product, service or idea.
International marketing refers to performing marketing activities across countries or regions. For example, when company X of country U markets its offerings to various countries then it is international marketing.
Domestic marketing focuses on marketing strategies for markets within the home country (country of origin). For example, when company Y of country U markets its offerings in only country U and nowhere else then it is domestic marketing.
International marketing differs from domestic marketing in terms of the scope and application of marketing activities. When commercialization of products is done at a global level, it is termed as international marketing, while domestic marketing restricts marketing activities to the home country.
