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Management 13th Edition

Management (13th Edition)

Book Edition13th Edition
PublisherCengage Learning
End of Chapter
On the Job Video Cases
Apply Your Skills: Small Group Breakout
Apply Your Skills: Ethical Dilemma
Apply Your Skills: Case for Critical Analysis
Chapter 13, End of Chapter, On the Job Video Cases, Exercise 1
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How does JetBlue's commitment to diversity influence the way it treats its employees? How does it influence the way it treats its customers?


Company J is committed to diversity within the organization. It leads to the availability of creative ideas and innovation, which are the products of the presence of people having varied cultures and experiences.

The company has a huge focus on diversity within the organization. So, they hire employees belonging to different backgrounds and do not discriminate based on their differences.  An individual is given an employment opportunity in the organization without considering age, gender, ethnicity, religion, nationality, or disability. The promotions and rewards are also done without discriminating against anyone.

The company also focuses on diversity outside the organization. They have a large customer base coming from varied backgrounds and different physical characteristics. They especially support the LGBT community. They have announced special airlines and organized distinct events for them to support and create a sense of equality and non-discrimination.



Work Cited:

  1. Size, Full et al. "Jetblue Foundation Focuses On Mentorship, Diversity And STEM And Technical Education Training With Its Latest Round Of Grants". Businesswire.Com, 2021,
  2. "How Jetblue Is Challenging American, United And Delta". Youtube.Com, 2021,
  3. "Jetblue". Jetblue.Com, 2021,
  4. Airways, JetBlue. "Jetblue Focuses On Diversity &Amp; Inclusion". 3Blmedia.Com, 2021,

Verified Answer

Company J conducts all the recruitment, hiring, promotion, and termination process without any discrimination based on age, gender, race, ethnicity, or religion. A low level of discrimination makes the employees feel that they are treated well.

Company J treats all the customers equally without discriminating against them based on age, gender, and cultural background. It has special support for the Lesbian, Gay, Bisexual, and Transgender (LGBT) community.

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