In each chapter you will find five discussion questions related to the chapter material. Your instructor may assign these topics for you to discuss in class, in an online chat room, or on an online discussion board. Some of the discussion topics may require outside research. You may also be asked to read and respond to postings made by your classmates.

 

Consider your vast experience with TV and other advertising. Can you think of commercials or ads that seem to fall in the category of puffery or could even be considered deceptive? How do you know the difference between the two?

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