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Building Management Skills: An Action-First Approach 1st Edition

Building Management Skills: An Action-First Approach (1st Edition)

Book Edition1st Edition
Author(s)Daft, Marcic
ISBN9780324235999
PublisherCengage Learning
SubjectManagement
MANAGER CHALLENGE
Initial Thoughts
DISCOVER YOURSELF
DISCOVER KNOWLEDGE
What's Your Problem?
ACTION LEARNING
DELIBERATE PRATICE EXERCISES
IN-CLASS TEAM EXERCISE
FILELD TEAM EXERCISE
TEST YOUR METTLE
ROLE PLAY SIMULATIONS
PERSONAL SKILLS LOG
IN TEXT QUESTION
Chapter 6, MANAGER CHALLENGE, Initial Thoughts, Exercise 1
Page 225

Jane Sutton, general manager of Caffeine and Crullers, is worried about declining sales. Much of the decline is due to a hot new competitor, Scone Prone, that recently opened in Madison. Jane's staff has been working for weeks trying to keep one step ahead of Scone Prone on marketing and new product development. Sales manager Jason Wong just walked into Jane's office and told her he has valuable information about Scone's plans and new products. After answering a lot of difficult questions, Jason finally admitted that he met Scone's COO, Allison Jamison, at a party. He pretended to be an Internet entrepreneur to woo her, taking her on several dates and making all kinds of personal promises, so Allison would give him important insights—which she did. Jason is really proud of himself. What he learned can help C & C succeed, instead of possibly being trampled by Scone Prone. Jane is thinking Jason's behavior may be legal, but it seems unethical to her. She wants an ethical climate, but she also doesn't want her employees to suffer decline and layoffs.

 

If you were Jane, what would you do?

Explanation

Reference

Nizam, N. Z., & Jaafar, J. A. (2018). Interactive online advertising: The effectiveness of marketing strategy towards customers purchase decision. International Journal of Human and Technology Interaction (IJHaTI), 2(2), 9-16.

Answer

Question

If you were Jane, what would you do?

 

To build an ethical workplace in the marketplace with her competitors, Jane should increase service delivery by upgrading the services they serve.
Jane should also borrow several of the competitor's insights, but only to use them to caution and develop her products in order to establish a level playing field for the market in the area. Jane should also use some of the other company's flaws as a tool to provide and improve the quality service delivery throughout trying to entice more clients in an ethical and nondiscriminatory manner. Jane should also introduce some counter-offers as a marketing technique.

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