| Book Edition | 12th Edition |
| Author(s) | Schneider |
| ISBN | 9781305867819 |
| Publisher | Cengage |
| Subject | Computer Science |
Many organizations find it difficult to incorporate a customer-based marketing strategy into their Web site designs. In about 100 words, explain why this is a challenge and outline things an organization can do to overcome these difficulties.
Two products or brands in the same industry may incorporate dissimilar marketing strategies in order to establish their unique presence in the market.