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Management 13th Edition

Management (13th Edition)

Book Edition13th Edition
PublisherCengage Learning
End of Chapter
On the Job Video Cases
Apply Your Skills: Small Group Breakout
Chapter 11, End of Chapter, On the Job Video Cases, Exercise 1
Page 371

Part of Honest Tea's mission is to convince consumers to make healthier choices by offering innovative products. Based on what you saw in the video, describe at least two "disruptive innovations" this company has made to support this goal.


Company H is a mission-oriented organization that focuses on the primary issues of human health. The organization took the following initiatives:

  • The company introduced a healthy and tasty drink to the market with less sugar content and natural fruit extract. The company offered a wide variety of tea products to its customers, which are sold in bottles. These are certified, contain no calories, and can be consumed by children as well.
  • The company introduced a product that tastes like meat and also contains a similar kind of nutritional value. The food was introduced for vegetarians as all the ingredients are taken from plants with the nutritional value of meat.



Work cited:

  1. "Honest Tea Cofounder Seth Goldman - 2018 Tom Tom Founders Festival". Youtube.Com, 2021,
  2. "Tea'S Time: How Honest Tea® Changed The Beverage Game". Cokesolutions.Com, 2021,

Sample Response

The company decided to bring a change in the beverage and food industry. It took the following steps:

  • It introduced organic and sustainable drinks in the market.
  • It created food for vegetarians from plants that contain nutritions that are contained in meat.
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