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Consumer Behavior 7th Edition

Consumer Behavior (7th Edition)

Book Edition7th Edition
Author(s)Hoyer, MacInnis
ISBN9781305507272
PublisherCengage
SubjectBusiness
Chapter 15, End of Chapter, Questions for Review and Discussion, Exercise 4
Page 424

Under what circumstances might a consumer follow the high-effort hierarchy of effects in adopting an innovation?

Verified Answer and Explanation

Explanation

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Verified Answer

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Page 424