What are some ways that companies can use marketing-mix elements such as brand names and symbols to affect consumer inferences?

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Book Edition	7th Edition
Author(s)	Hoyer, MacInnis
ISBN	9781305507272
Publisher	Cengage
Subject	Business

Consumer Behavior (7th Edition)See all exercises

Consumer Behavior (7th Edition)

What are some ways that companies can use marketing-mix elements such as brand names and symbols to affect consumer inferences?

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