Course Hero Logo
Chapter 1, End of Chapter, Review Questions, Exercise 1
Page 48

What are the two main categories of electronic commerce?


  • Business-to-consumer (B2C): In this case, the product is sold by businesses to the end users directly. For example, online shopping portals like Amazon and Flipkart.
  • Business-to-business (B2B): It represents the commercial transactions taking place between businesses. For example, Bizbilla.

Verified Answer

  1. Business-to-Consumer (B2C)  
  2. Business-to-Business (B2B)  
How would you rate this answer and explanation?
Did you like this example?
Subscribe for full access
Page 48