Chapter 1, End of Chapter, Review Questions, Exercise 1
Page 48
What are the two main categories of electronic commerce?
Explanation
Business-to-consumer (B2C): In this case, the product is sold by businesses to the end users directly. For example, online shopping portals like Amazon and Flipkart.
Business-to-business (B2B): It represents the commercial transactions taking place between businesses. For example, Bizbilla.